These are the people shaping the future of subscriptions—from scaling billion-dollar programs to building smarter infrastructures and staying ahead of regulation. Explore the minds behind the sessions.
Robbie Kellman Baxter, Founder, Peninsula Strategies
Robbie Kellman Baxter is a consultant, instructor, author, and speaker. She wrote two bestselling books, The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has developed ten courses for LinkedIn Learning. Robbie has over 20 years of experience providing strategic business advice to major organizations, including Netflix, Microsoft, and The Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College. You can find more about Robbie on her website.
Peter Doucette, Senior Managing Director, Strategy, Mather Economics
Peter Doucette is Senior Managing Director of Strategy at Mather Economics, where he leads global consulting efforts focused on digital transformation and sustainable growth. With over 25 years of experience, he has held executive roles including Chief Revenue Officer at The Philadelphia Inquirer and Chief Consumer Revenue Officer at Boston Globe Media, where he helped build a top-performing digital subscription business. He also founded the Subscriber Economy practice at FTI Consulting. Peter is a recognized speaker on pricing, subscriptions, and customer-centric strategy. FULL BIO
Darryl Hicks, CEO, Flexpay
Darryl has been active as a successful serial entrepreneur and technology expert for more than 20 years, having successfully exited from two of his prior businesses (2006, 2011). A pioneer in Card Not Present sales, Darryl has extensive experience building and managing technologically complex online and offline Direct Marketing businesses.
Laurie Truitt, Head of Subscriptions, Reuters
Laurie Truitt is Head of Subscriptions at Reuters, where she leads the company’s global subscription growth strategy. With over 20 years of experience in digital media and consumer marketing, she has held senior roles at major brands including The New York Times, TIME, Gannett/USA Today, NBC News, and more. Laurie has driven subscription, engagement, and revenue growth across platforms, helped launch the NYT paywall, and led acquisition efforts for brands like Comcast and SiriusXM. She also serves on the North American Board of the International News Media Association. FULL BIO
Kathy Greenler Sexton, CEO, Subscription Insider
Kathy Greenler Sexton is a leading expert on digital subscription models, strategy, and operations. As CEO & Publisher of Subscription Insider, she delivers trusted insights to help businesses thrive in the subscription economy. A proven growth leader with past roles at Individual.com, HighBeam Research, and AltaVista, Kathy also served as VP & GM of the SIIA Content Division. She is a frequent speaker and advocate for innovation in the industry. FULL BIO
Marc Roth, Partner, Colbalt LLP
Marc Roth is a Partner at Cobalt LLP, where he advises clients on advertising, marketing, privacy, and subscription compliance. A former FTC attorney and Chief Marketing Compliance Counsel at a Time Warner subsidiary, Marc helps brands and agencies navigate complex legal issues, including UDAAP laws, pricing claims, free trials, and promotional campaigns. He is a nationally recognized expert in marketing law and a frequent speaker on legal risk in advertising and emerging tech. FULL BIO
Diane Pierson, Chief Market Strategist at Innovate On Purpose
Diane Pierson is a subscription strategy expert who has led over 100 successful B2B and B2C launches across SaaS, data, and e-commerce. She has advised Fortune 500 and high-growth brands including IBM, Elevance Health, and Home Depot. Known for her 90-Second Launch Strategy, Diane helps companies refine positioning, segment effectively, and drive long-term growth. A former instructor at Pragmatic Institute and frequent industry speaker, she brings practical insights and deep market expertise. FULL BIO
Robert Skrob, CEO, Membership Services
Robert Skrob is a leading authority on membership and subscription growth, with a rare blend of experience across both nonprofit associations and for-profit subscription businesses. Known for transforming short-term customer relationships into long-term, high-retention memberships, Robert helps organizations tackle churn and deepen engagement. He speaks regularly on member experience and retention strategy, drawing from two decades of real-world success. FULL BIO
Scott Adams, CEO & Founder, Fraud Deflect
Scott Adams is CEO and Founder of Fraud Deflect, a chargeback prevention platform that helps merchants reduce fraud and disputes before they occur. With real-time data integrations and issuer collaboration tools, Scott’s team empowers businesses to block risky transactions, resolve disputes proactively, and reduce chargebacks by up to 70%. A 20+ year veteran of payments and risk, Scott has held senior roles at Kount and Riot Games, and is a sought-after speaker on card-not-present fraud.
Eunice Chi, Executive Director, Global Consumer Revenue, ELLE & Vogue
Eunice Chi leads global consumer revenue strategy for ELLE and Vogue, overseeing subscription growth, audience engagement, and lifecycle marketing across platforms. With deep expertise in digital media and brand monetization, she focuses on building sustainable, customer-centric programs for two of the most iconic fashion and lifestyle brands in the world.
Matt Cronin, Founding Partner, House of Kaizen
Matt Cronin, a founding partner at New York-based House of Kaizen, is a pioneer in digital performance marketing and brand management. He has devoted his career to building innovations, teams, processes, and agency services that deliver on their promise of marketing ROI and competitive advantage.
Yael Dornbusch, Chief Subscription Officer, Zumba
Yael Dornbusch leads global subscription strategy at Zumba Fitness, overseeing customer acquisition, retention, and revenue growth. A founding team member and Zumba’s first employee, Yael returned after earning her MBA from Columbia to drive brand and subscription success. Her experience spans nearly two decades across lifestyle and CPG brands, including Procter & Gamble, where she managed global marketing for luxury fragrance and pet food brands. FULL BIO
Albert Drouart, Chief Product Officer & Co-Founder, Pagos
Albert Drouart is CPO and Co-Founder of Pagos, a payments intelligence platform helping businesses optimize revenue and reduce costs through better use of their payments data. A veteran of Braintree, Digital River, and other tech companies, Albert brings deep expertise in global payments strategy, product innovation, and scaling platforms. He holds an EMBA from Quantic and has studied at Carnegie Mellon, Harvard, and Keio University. FULL BIO
Nina Evison, Corporate Counsel, Babbel
Nina Evison is Corporate Counsel at Babbel, a global leader in language learning with over 16 million subscriptions sold. In her role, Nina supports Babbel’s legal needs across marketing, partnerships, and consumer compliance. She brings a deep legal background spanning corporate law, nonprofit institutions, and media organizations, with past roles at Sullivan & Cromwell and The Metropolitan Museum of Art. Nina focuses on helping high-growth companies navigate evolving legal requirements in today’s digital landscape.
Holly Johnson, Associate Director of Global Consumer Revenue, Conde Nast
Holly Johnson helps drive global subscription growth and consumer revenue strategy at Condé Nast, supporting iconic brands across both digital and print platforms.
Paavana Kumar, Partner, Davis+Gilbert
Paavana Kumar is a Partner at Davis+Gilbert, advising top brands, e-commerce companies, and startups on advertising, media, and subscription compliance. She is widely recognized for her expertise in social commerce, influencer marketing, and automatic renewal laws, helping clients navigate evolving legal risks with practical, business-savvy solutions. Paavana frequently speaks on marketing law, dark patterns, and the intersection of technology, privacy, and promotions.
FULL BIO
Andrei Rebrov, Chief Agentic Officer & Co-founder, Finsi
Andrei Rebrov is Co-Founder and CTO of Finsi, an AI-powered retention platform built for subscription brands. Finsi helps reduce churn, streamline operations, and improve profitability by combining predictive analytics, workflow automation, and large language models. As the former CTO and founding team member at Scentbird, Andrei helped build and scale the company’s subscription infrastructure from the ground up. He brings deep expertise in software architecture, automation, and system reliability, especially in fast-paced, consumer-facing environments.
Paul Wang, VP Technology, Hallmark
Paul Wang leads technology strategy, subscription services, and financial operations at Hallmark Cards, where he also serves as Divisional CFO for Hallmark Labs. With over 20 years of experience across finance, media, and enterprise tech, Paul oversees digital innovation, subscription billing, and service delivery. A licensed CPA, he’s active in education and tech nonprofits, and previously held leadership roles in TV production finance and consulting. FULL BIO
