Subscription Show 2025 is where the industry’s top executives teach what’s working now. From growth strategies and payments innovation to compliance and customer retention, you’ll learn in days what others spend months trying to figure out.
Scott Adams, CEO & Co-Founder, Fraud Deflect
Scott E. Adams is the CEO & Co-Founder of Fraud Deflect, a chargeback-prevention platform that helps merchants stop chargebacks before they happen. With 20+ years in chargeback prevention and risk management, he has helped leading companies stay compliant and protect revenue. After experiencing the real cost of chargebacks early in his career, Scott built Fraud Deflect on a simple principle: don’t wait for a dispute to take action. Today, he focuses on proactive prevention — helping merchants address issues early so problems don’t escalate. He’s also a frequent keynote and panel speaker at industry conferences and webinars worldwide.
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Stuart Allan, Senior Lecturer, Strategy, Analytics & Operations, Nottingham Business School (NTU) and Course Leader, Global Executive MBA & Online MBA
Stuart Allan is a seasoned academic and strategist known for bridging rigorous analytics with real-world business acumen in the subscription economy. As a Senior Lecturer in Strategy, Analytics & Operations at Nottingham Trent University’s Business School, he leads and designs modules for the Global Executive MBA, Online MBA, and MSc in International Management—focusing on strategic change management, data analytics, and global consultancy.
Bringing invaluable industry experience to his academic role, Stuart arrived at NTU in 2019 following a distinguished career as a Vice President and Sector Director at two global technology consulting and outsourcing firms. He also founded and ran his own IT consultancy, and currently serves as a Non‑Executive Director and Company Secretary for an East Midlands SME. Currently pursuing a PhD on value creation in the subscription economy, Stuart’s research applies customer engagement theory to uncover how firms and subscribers can reciprocally create value in subscription-based relationships.
His combined leadership, consultancy, and academic credentials—including an MBA in Strategic Management and Managing Change, his status as a Chartered Manager (CMgr), Fellow of the Chartered Management Institute (FCMI), Fellow of Advance HE (FHEA), and committee roles with the British Academy of Management—position him as a highly respected authority on strategies for delivering and scaling subscription value.
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Anne Bauer, Executive Director of Data Science, The New York Times
Anne is a lead data scientist at The New York Times, where she heads the Algorithmic Recommendations team. The Algo Recs team uses machine learning to personalize and recommend content across the NYTimes’ website, apps, and email. Before becoming a data scientist she was an astrophysics and cosmology postdoc in Barcelona and Munich, and received her Ph.D. in physics from Yale.
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Robbie Kellman Baxter, Founder, Peninsula Strategies
Robbie Kellman Baxter is a consultant, instructor, author, and speaker. She wrote two bestselling books, The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has developed ten courses for LinkedIn Learning. Robbie has over 20 years of experience providing strategic business advice to major organizations, including Netflix, Microsoft, and The Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College. You can find more about Robbie on her website.
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Brendan Brady, Director of Strategy, Antenna
Brendan Brady is the Director of Strategy at Antenna, the leading data and analytics provider for subscription services. In his role, Brendan oversees the company’s marketing initiatives, drives new business development, and works directly with media and entertainment clients—including streaming services and the broader ecosystem that supports them.
As one of Antenna’s earliest hires, Brendan has been instrumental in shaping the company’s growth and its reputation as a trusted source for subscription market intelligence. He joined Antenna from Endeavor, where he began in the prestigious WME mailroom program.
Brendan holds a Bachelor of Science in Film & Television from Boston University and has been a member of the Academy of Television Arts & Sciences since 2022.
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Eunice Chi, Executive Director, Global Consumer Revenue, Architectural Digest & Vogue
Eunice Chi leads global consumer revenue strategy for Condé Nast's iconic brands like Vogue and Architectural Digest, The New Yorker, GQ, Wired and Vanity Fair, overseeing subscription growth, audience engagement, and lifecycle marketing across platforms. With deep expertise in digital media and brand monetization, she focuses on building sustainable, customer-centric programs for two of the most iconic fashion and lifestyle brands in the world.
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Matt Cronin, Founding Partner, House of Kaizen
For more than 25 years Matt and the team at House of Kaizen have worked with subscription products in every category and around the globe to embrace subscriber centric experimentation that deepens engagement and improves CLV, again and again.
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Yael Dornbusch, Chief Subscription Officer, Zumba
Yael Dornbusch leads global subscription strategy at Zumba Fitness, overseeing customer acquisition, retention, and revenue growth. A founding team member and Zumba’s first employee, Yael returned after earning her MBA from Columbia to drive brand and subscription success. Her experience spans nearly two decades across lifestyle and CPG brands, including Procter & Gamble, where she managed global marketing for luxury fragrance and pet food brands. FULL BIO
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Peter Doucette, Senior Managing Director, Strategy, Mather Economics
Peter Doucette is Senior Managing Director of Strategy at Mather Economics, where he leads global consulting efforts focused on digital transformation and sustainable growth. With over 25 years of experience, he has held executive roles including Chief Revenue Officer at The Philadelphia Inquirer and Chief Consumer Revenue Officer at Boston Globe Media, where he helped build a top-performing digital subscription business. He also founded the Subscriber Economy practice at FTI Consulting. Peter is a recognized speaker on pricing, subscriptions, and customer-centric strategy. FULL BIO
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Albert Drouart, Chief Product Officer & Co-Founder, Pagos
Albert Drouart is CPO and Co-Founder of Pagos, a payments intelligence platform helping businesses optimize revenue and reduce costs through better use of their payments data. A veteran of Braintree, Digital River, and other tech companies, Albert brings deep expertise in global payments strategy, product innovation, and scaling platforms. He holds an EMBA from Quantic and has studied at Carnegie Mellon, Harvard, and Keio University. FULL BIO
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Nina Evison, Corporate Counsel, Babbel
Nina Evison is Corporate Counsel at Babbel, a global leader in language learning with over 16 million subscriptions sold. In her role, Nina supports Babbel’s legal needs across marketing, partnerships, and consumer compliance. She brings a deep legal background spanning corporate law, nonprofit institutions, and media organizations, with past roles at Sullivan & Cromwell and The Metropolitan Museum of Art. Nina focuses on helping high-growth companies navigate evolving legal requirements in today’s digital landscape.
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Henry Fuz, Product Management, Stripe
Henry Fuz is a Product Manager at Stripe, where he focuses on building invoicing solutions that help businesses automate revenue and finance operations at scale. Drawing on more than a decade of experience spanning product management, operations, and consulting, Henry has worked with companies across fintech, e-commerce, and technology to streamline processes, improve retention, and drive growth.
Before joining Stripe, Henry served as Head of Product at Relay Financial, helping small businesses access powerful financial automation and enhanced data visibility. He was also COO and co-founder of Sporttrade (Techstars ’19), and held senior operations roles at Sidecar, where he led R&D for a major Amazon product ads automation initiative. Earlier in his career, he advised clients in technology strategy and data analytics at PwC Canada.
Henry holds a Bachelor of Science in Computer Science from McGill University and is fluent in English and French. He is also a mentor with MassChallenge, supporting early-stage companies in building sustainable, scalable businesses.
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Darryl Hicks, CEO, Flexpay
Darryl has been active as a successful serial entrepreneur and technology expert for more than 20 years, having successfully exited from two of his prior businesses (2006, 2011). A pioneer in Card Not Present sales, Darryl has extensive experience building and managing technologically complex online and offline Direct Marketing businesses.
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Holly Johnson, Associate Director of Global Consumer Revenue, Conde Nast
Holly Johnson helps drive global subscription growth and consumer revenue strategy at Condé Nast, supporting iconic brands across both digital and print platforms.
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Lora Kratchounova, Founder and CEO, Scratch Marketing + Media
Lora Kratchounova is the Founder and CEO of Scratch Marketing + Media, a Boston-based B2B tech marketing agency she launched in 2009 to address the industry’s need for objective, integrated GTM. With three decades of experience, she has become a pro in translating complex tech - from quantum computing to agentic AI- into compelling market narratives for industry giants and disruptive startups alike. Lora also mentors, teaches and supports numerous tech accelerators and communities across the globe , including the TechStars/ Boston, CIC/ Japan, Ignyte/ United Emirates, and the Bulgarian Innovation Hub/ San Francisco .
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Paavana Kumar, Partner, Davis+Gilbert
Paavana Kumar is a Partner at Davis+Gilbert, advising top brands, e-commerce companies, and startups on advertising, media, and subscription compliance. She is widely recognized for her expertise in social commerce, influencer marketing, and automatic renewal laws, helping clients navigate evolving legal risks with practical, business-savvy solutions. Paavana frequently speaks on marketing law, dark patterns, and the intersection of technology, privacy, and promotions.
FULL BIO
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Adam Levinter, CEO, Scriberbase and Author
Adam Levinter is the Founder and CEO of Scriberbase and Axis Brands, and a leading authority on subscription and direct-to-consumer (D2C) business models. He is the author of The Subscription Boom: Why an Old Business Model Is the Future of Commerce (2020), a widely acclaimed book exploring how subscription models are reshaping modern commerce. His insights have been featured in The New York Times, Forbes, Axios, and The Washington Post.
Through Scriberbase, Adam helps companies design and scale sustainable subscription models. His second venture, D2C-in-a-box, simplifies the direct-to-consumer experience, giving businesses the tools to launch and grow with speed and efficiency. A skilled communicator, Adam also hosts two successful podcasts—Shopify Masters and Entrepreneurs Exposed—where he interviews top industry leaders and innovators.
Recognized as a trusted advisor and strategist, Adam brings a unique combination of hands-on operational experience and forward-thinking vision. His engaging presentations equip audiences with practical strategies for thriving in the evolving subscription economy.
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Brian Massey, Founder and CEO, Conversion Sciences
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. Since 2007, Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.
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Mari Perroni , COO and Co-Founder of Fraud Deflect
Mari Perroni is the Co-Founder & COO of Fraud Deflect, a chargeback-prevention platform that stops disputes before they become chargebacks — helping merchants save sales and avoid chargebacks. With 15+ years across payments, fraud, and customer experience, she has helped leading companies reduce risk, protect revenue, and scale operations globally. Having worked across multiple countries, Mari brings practical insight into how culture and language shape fraud tactics and customer trust in cross-border payments. She co-founded Fraud Deflect on a simple principle: don’t wait for a dispute to take action — prevent problems at the source. Today, she leads global operations across the U.S., Brazil, and Europe.
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Diane Pierson, Chief Market Strategist at Innovate On Purpose
Diane Pierson is a subscription strategy expert who has led over 100 successful B2B and B2C launches across SaaS, data, and e-commerce. She has advised Fortune 500 and high-growth brands including IBM, Elevance Health, and Home Depot. Known for her 90-Second Launch Strategy, Diane helps companies refine positioning, segment effectively, and drive long-term growth. A former instructor at Pragmatic Institute and frequent industry speaker, she brings practical insights and deep market expertise. FULL BIO
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Charles Rosenblatt, Chief Commercial Officer, Butter Payments
Charles currently serves as Chief Commercial Officer at Butter Payments, spearheading strategies that leverage machine learning to improve payment authorization rates and reduce involuntary churn—key levers in boosting subscription revenue.
Before joining Butter, he held executive roles across the fintech landscape, including President of PayQuicker, where he innovated global payout orchestration, and leadership roles at Payoneer and Hyperwallet during major strategic transitions. Charles began his career in payments and financial services at institutions like Capital One and Chase, further enriching his strategic and operational expertise. He holds a B.A. in Economics and Politics from Pomona College and an M.B.A. from UVA's Darden School of Business.
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Marc Roth, Partner, Colbalt LLP
Marc Roth is a Partner at Cobalt LLP, where he advises clients on advertising, marketing, privacy, and subscription compliance. A former FTC attorney and Chief Marketing Compliance Counsel at a Time Warner subsidiary, Marc helps brands and agencies navigate complex legal issues, including UDAAP laws, pricing claims, free trials, and promotional campaigns. He is a nationally recognized expert in marketing law and a frequent speaker on legal risk in advertising and emerging tech. FULL BIO
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Andrei Rebrov, Chief Agentic Officer & Co-founder, Finsi
Andrei Rebrov is Co-Founder and CTO of Finsi, an AI-powered retention platform built for subscription brands. Finsi helps reduce churn, streamline operations, and improve profitability by combining predictive analytics, workflow automation, and large language models. As the former CTO and founding team member at Scentbird, Andrei helped build and scale the company’s subscription infrastructure from the ground up. He brings deep expertise in software architecture, automation, and system reliability, especially in fast-paced, consumer-facing environments.
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Kathy Greenler Sexton, CEO, Subscription Insider
Kathy Greenler Sexton is a leading expert on digital subscription models, strategy, and operations. As CEO & Publisher of Subscription Insider, she delivers trusted insights to help businesses thrive in the subscription economy. A proven growth leader with past roles at Individual.com, HighBeam Research, and AltaVista, Kathy also served as VP & GM of the SIIA Content Division. She is a frequent speaker and advocate for innovation in the industry. FULL BIO
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Robert Skrob, CEO, Membership Services
Robert Skrob is a leading authority on membership and subscription growth, with a rare blend of experience across both nonprofit associations and for-profit subscription businesses. Known for transforming short-term customer relationships into long-term, high-retention memberships, Robert helps organizations tackle churn and deepen engagement. He speaks regularly on member experience and retention strategy, drawing from two decades of real-world success. FULL BIO
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Laurie Truitt, Head of Subscriptions, Reuters
Laurie Truitt is Head of Subscriptions at Reuters, where she leads the company’s global subscription growth strategy. With over 20 years of experience in digital media and consumer marketing, she has held senior roles at major brands including The New York Times, TIME, Gannett/USA Today, NBC News, and more. Laurie has driven subscription, engagement, and revenue growth across platforms, helped launch the NYT paywall, and led acquisition efforts for brands like Comcast and SiriusXM. She also serves on the North American Board of the International News Media Association. FULL BIO
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Paul Wang, VP Technology, Hallmark
Paul Wang leads technology strategy, subscription services, and financial operations at Hallmark Cards, where he also serves as Divisional CFO for Hallmark Labs. With over 20 years of experience across finance, media, and enterprise tech, Paul oversees digital innovation, subscription billing, and service delivery. A licensed CPA, he’s active in education and tech nonprofits, and previously held leadership roles in TV production finance and consulting. FULL BIO
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