Event Schedule

October 24th and October 25th
140 Broadway Event Center, New York, NY


Subscription Insider's Subscription Show

Day 1
October 24


Subscription Show is Co-Hosted by

Subscription Insider
and Butter Payments


12:00 PM

Registration & Networking


Begin the Subscription Show by registering and picking up your event materials. This is also a perfect opportunity to mingle with fellow attendees!

1:00 PM

Welcome and Opening Remarks


Kick-off Subscription Show with your hosts, Kathy Greenler Sexton and Vijay Menon!

1:15 PM

Navigating Subscription Model Innovations and Changing Market Dynamics


Are you ready for the future? Stay ahead of the curve with this forward-looking discussion and equip your business to adapt, innovate, and lead in the evolving subscription landscape.

What You'll Learn:

  • Market Dynamics: Understand the broader market trends and dynamics affecting the subscription model landscape.
  • Consumer Payment Preferences: Learn about the shifting preferences of consumers and how to cater to their needs.
  • Strategic Adaptation: Develop strategies to adapt and stay competitive in a rapidly evolving market.
  • Subscription Billing Innovations: Discover new methods and tools for efficient and effective subscription billing.
  • Emerging Technologies: Gain insights into cutting-edge technologies that are revolutionizing the industry.

This session is essential for subscription leaders and practitioners looking to stay at the forefront of industry trends and drive their businesses forward.

2:00 PM

Payments as a Growth Catalyst: Boosting Top-Line ARR by 10%

In this transformative session, uncover how payment inefficiencies can erode your revenue and inflate churn. Explore how outdated systems hinder growth and waste resources. Gain practical insights into optimizing your payment flows, cutting operational costs, and maximizing revenue potential by preventing unnecessary payment failures.

What You'll Learn:

  • Identify Inefficiencies: Recognize the common pitfalls in your current payment processes. How much are you leaving on the table?
  • Streamline Operations: Learn actionable steps to modernize and optimize your payment systems.
  • Cost Reduction: Discover strategies to cut costs associated with outdated payment technologies.
  • Unlock Revenue: Find new revenue streams by ensuring legitimate payments don't fail.

This session is essential for subscription business leaders and practitioners looking to enhance their payment processes and drive significant revenue growth - on the order of 10% of topline ARR.

2:45 PM

Networking Break


Take a break, learn more about our amazing sponsors, get a refreshment, and network with other attendees.

Sponsored by Bango

3:15 PM

Monetization Milestones: Learn the Moments that Matter in the Subscription Lifecycle for Maximum Revenue


Unravel the subscription lifecycle's complexities and zero in on the stages that drive revenue. This session offers a roadmap for B2C and B2B companies to enhance customer experiences while optimizing for peak monetization moments.

Our panel will guide you through the critical moments in the subscription lifecycle that significantly impact revenue. Learn how to enhance customer experiences and optimize monetization strategies effectively.

What You'll Learn:

  • Identify Key Moments: Understand and focus on the crucial stages in the subscription lifecycle that drive revenue.
  • Payment Process Improvements: Gain insights into strategies for continuous payment process enhancements.
  • Cost Reduction Techniques: Discover methods to reduce costs associated with subscription management.
  • Churn Minimization: Learn tactics to minimize churn and retain more subscribers.
  • Customer Lifetime Value: Explore ways to increase the lifetime value of your customers through optimized monetization strategies.

This session is essential for subscription business leaders and practitioners looking to improve their monetization efforts and drive significant revenue growth.

4:00 PM

Unlocking Adobe's Subscription Success: Insights and Strategies


Join Kathy Greenler Sexton, CEO of Subscription Insider, in a fireside chat with Adam Hollenberg, Principal of Global Payments at Adobe, for an in-depth look at Adobe’s continued success in SaaS subscriptions. Discover how Adobe scaled to a $10B+ annual recurring revenue business in over 90 countries and the ever-evolving strategies that have kept them at the forefront of the industry.

What You'll Learn:

  • Strategic Evolution: Explore the key strategies and adjustments Adobe makes to stay relevant and customer-focused in a dynamic market.
  • Lessons Learned: Gain insights into the challenges faced and overcome during Adobe’s continued growth journey.
  • Growth Drivers: Delve into the specific factors and innovations that have contributed to Adobe’s recent growth and continued success.
  • Actionable Takeaways: Learn practical tips and best practices to apply within your own subscription business.

This session is a must-attend for anyone looking to understand the secrets behind one of the most successful transitions to a recurring revenue model in the tech industry.

5:00 PM

Networking Reception

Sponsored by VIndicia

Subscription Insider's Subscription Show

Day 2
October 25


Subscription Show is Co-Hosted by

Subscription Insider
and Butter Payments


8:00 AM

Breakfast & Networking

8:00 AM

Roundtable Discussions


Pull up a seat at the table to discuss in-depth topics and issues with experts and other attendees.

  • What's Working in Subscriber Marketing Now?
    Discussion Leader: Robert Skrob, Membership Services.
  • Subscriber Retention Current Challenges and Opportunities.
  • Payment Recovery Questions Answered!

9:00 AM

Profitable Payments: Reducing Fees and Enhancing Earnings


Transform your subscription payment process from a cost center to a profit driver. This session will provide actionable insights into understanding and reducing recurring payment processing fees. Learn where you're paying more than necessary, how much you're paying, and effective strategies to negotiate with payment networks. Additionally, discover advanced payment technologies that can significantly enhance your bottom line.

What You'll Learn:

  • Fee Reduction Strategies: Identify hidden costs and implement methods to lower transaction fees.
  • Negotiation Tactics: Gain insights into effectively negotiating with payment processors and networks to secure better rates.
  • Advanced Payment Technologies: Explore innovative technologies that streamline payment processes and boost profitability.
  • Practical Savings: Learn practical steps and real-world examples of how businesses have successfully reduced costs and increased earnings through optimized payment processing.

This session is a must-attend for subscription leaders and practitioners in finance and operations who are looking to turn their payment processes into a competitive advantage.

9:45 AM

Unlocking Retention Profitability: Innovative Retention Measurement


Traditional retention tracking and accounting practices often fail to capture the full benefits of retention programs on revenue and profits. In this session, we will introduce a new approach to measuring retention that provides a competitive edge and drives significant profit gains. After the initial presentation, join a panel discussion featuring insights from marketing and finance experts on the challenges and opportunities in leveraging these strategies. 

Session Highlights:

  • A new method for measuring retention to unlock competitive advantages.
  • Insights from marketing and finance on practical applications and challenges.
  • Strategies to drive advanced profit gains in subscription operations.

This session is essential for subscription leaders and practitioners in subscriber retention, operations, and finance.

10:30 AM

Networking Break


Take a break, learn more about our amazing sponsors, get a refreshment, and network with other attendees.

Sponsored by Bango

11:15 AM

5 Steps to Growth in a High-Volume Subscription Business

In today’s competitive market, achieving sustained growth in a high-volume subscription business requires a systematic approach, strategic innovation, and a deep understanding of customer behaviors.

Join us and learn ways to drive subscription growth. This session will cover actionable insights on setting up your growth motion, customer acquisition, retention strategies, optimizing the customer journey, and leveraging data to maximize lifetime value.

Key Takeaways:

  • How to set up a systematic growth motion for sustained success
  • Strategies to drive customer acquisition and retention.
    Maximizing ROI from multi-million dollar investments
  • Offers and incentives
  • Navigating growth challenges specific to high-volume subscription businesses.


Who Should Attend:

This session is designed for senior-level executives, product managers, and marketing leaders in subscription-based businesses who are looking to scale their operations and, optimize their growth strategy. It's particularly valuable for those managing high-volume subscription models in streaming, media, SaaS, or other digital services.

11:45 AM

Regulation Ready: Ensuring Your Subscription Business Stays Compliant


As the subscription economy continues to expand, regulatory scrutiny intensifies. This session explores the current regulatory environment and changes subscription businesses need to stay on top of from the FTC, state regulations, and the EU. Gain insights the latest regulatory trends affecting the subscription industry.

What You'll Learn:

  • Regulatory Trends: Stay informed about the latest regulatory developments and how they impact your business.
  • Legal Obligations: Understand the key legal requirements for subscription businesses to ensure compliance.
  • Compliance Strategies: Learn practical strategies to maintain compliance and mitigate risks in a rapidly evolving regulatory landscape.

This session is essential for subscription business leaders and practitioners in legal, finance, and operations who need to stay ahead of regulatory changes and ensure their businesses remain compliant.

12:30 PM

Lunch


Take a break, learn more about our amazing sponsors, get a refreshment, and network with other attendees during lunch.

Sponsored by Bango

1:30 PM

The Art and Science of Bundling: Scaling Recurring Revenue Through Partnerships


Discover how bundling is transforming the subscription landscape and how you can leverage it to reach more customers globally. This session will address the tremendous opportunities and challenges of scaling through partners, offering a comprehensive guide on how to collaborate effectively, manage, and grow a successful bundling program.

 

What You'll Learn:

  • Innovative Bundling Strategies: Master the art and science of creating compelling bundles that attract and retain subscribers.
  • Market Dynamics: Gain insights into evolving market trends and learn how to stay ahead of the competition with cutting-edge bundling techniques.
  • Maximizing Revenue: Obtain practical tips on optimizing your bundling strategies to boost revenue and enhance customer satisfaction.

 

Join us for this engaging session to gain a comprehensive understanding of leveraging telco partnerships and bundling to expand your market reach and increase your revenue.

2:15 PM

The State of Subscriber Acquisition: Trends, Challenges, and Opportunities

Subscriber acquisition is at the heart of growth for any subscription business, but the landscape is evolving faster than ever. In this panel discussion, leading subscription operators and marketing experts will explore the latest trends in subscriber acquisition, from the impact of privacy changes and rising customer acquisition costs to the role of emerging channels and shifting consumer behaviors.

This panel discussion will dive into real-world challenges and offer practical strategies to help you stay competitive in today’s marketplace. Attendees will leave with a clear understanding of how to adapt their acquisition strategies, capitalize on growth opportunities, and overcome common barriers in a fast-paced subscription economy.

Key Takeaways:

  • Insights into the latest trends and challenges shaping subscriber acquisition.
  • Proven strategies to navigate privacy changes and increasing acquisition costs.
  • How to leverage emerging channels and evolving consumer behaviors to boost growth.
  • Real-world examples from industry leaders on what’s working—and what’s not.
  • Actionable tactics to refine your acquisition strategy and drive measurable results.


This session is ideal for subscription executives, marketers, and product leaders responsible for driving growth and customer acquisition. It’s particularly suited for those looking to navigate the complexities of today’s acquisition landscape, improve ROI on marketing efforts, and ensure long-term subscriber retention in competitive industries such as media, SaaS, and e-commerce.

3:00 PM

Monetization Masterclass: Lessons from a Leading Streaming Service


This in-depth discussion with the NBA's Satwant Singh will reveal the secrets behind their extraordinary success. Dive into the innovative monetization retention and growth tactics they've implemented, the hurdles they've overcome, and the continuous optimization processes that have led to remarkable revenue growth.

What You'll Learn:

  • Monetization Strategies: Discover the approaches to retention, onboarding, payment success, and international growth that have set this streaming giant apart.
  • Overcoming Challenges: Learn about their challenges in the competitive streaming landscape and how they navigated them.
  • Optimization Techniques: Gain insights into the ongoing processes for refining and enhancing their monetization retention and growth strategies to maintain and grow their subscriber base.
  • Real-World Applications: Get actionable tips and best practices to apply within your own subscription business, directly from the experiences of industry leaders.

This session is essential for anyone involved in subscription operations, marketing, and finance, offering valuable lessons and practical takeaways from one of the industry's most successful streaming services. Don’t miss the opportunity to gain insights from the best in the business.

4:00 PM

That's A Wrap!