Your 4-Day Playbook for Subscription Growth

8:00 AM

Breakfast & Networking

Grab a coffee, bagel and mingle with fellow attendees!

9:00 AM

[STRATEGY & GROWTH]
Workshop: The New Playbook for Getting Found in a Generative World

Generative AI is rapidly reshaping how subscribers discover, evaluate, and trust subscription brands. With tools like ChatGPT, Gemini, and Perplexity increasingly influencing search behavior, traditional SEO strategies are no longer enough to protect — or grow — your visibility.

In this session, we will demystify AI Engine Optimization (AEO) and Generative Engine Optimization (GEO) and show you how to adapt your search strategy for both Google’s AI Overviews and leading large language models.

You’ll learn:

• How AI-powered search changes the game for subscription customer acquisition and retention
• The key differences between optimizing for Google, AI Overviews, and LLMs like ChatGPT
• Proven tactics to get your brand cited in AI-generated answers, not just ranked in links
• Which metrics, tools, and audits reveal your current AI visibility — and where to invest next

You’ll leave with a clear framework for future-proofing your brand’s findability, credibility, and influence across both traditional search and emerging AI platforms.

9:45 AM

[REVENUE & OPERATIONS]
Workshop: Payment Orchestration for Recurring Revenue
For high-volume subscription businesses, a few percentage points in payment approval rates can mean millions in revenue saved—or lost.

That’s where payment orchestration comes in. In this interactive workshop, you’ll learn how leading global companies are leveraging orchestration platforms to improve transaction success, reduce costs, and future-proof their recurring revenue streams.

We’ll break down what orchestration really is (beyond the buzzword), explore how intelligent routing and multi-processor strategies work in practice, and uncover the hidden pitfalls to avoid. You’ll see real-world examples of orchestration boosting approval rates in international markets, supporting local payment methods, and strengthening redundancy in renewal flows.

Whether you’re in finance, payments, or product, this workshop will help you evaluate if orchestration is right for your business, what to look for in a partner, and how to build a roadmap that balances flexibility, compliance, and ROI.

You’ll walk away with:

• A clear understanding of payment orchestration and its role in subscription payments.
• Frameworks for evaluating providers and building a business case.
• Strategies to improve approval rates, reduce involuntary churn, and expand globally with confidence.

10:30AM

[EXHIBIT HALL & NETWORKING]
Break

Before we close out Subscription Show, take one more lap through the Exhibit Hall. Grab a refreshment, trade final insights with peers, and lock in follow-ups with sponsors and speakers. It’s your last, easy window to swap cards, confirm meetings, and leave with next steps.

11:00 AM

[PAYMENTS & REVENUE]
Subtle Changes, Bigger Profits: How Payments Optimization Drives Digital Revenue

In today’s attention-driven world, every second counts. Streamlining payment processes is essential to ensuring uninterrupted access to digital content.

This session explores how companies can enhance their payment flows to reduce friction, minimize drop-off rates, and drive customer satisfaction. Learn best practices to improve the checkout process, increase retention, and offer a seamless experience that keeps audiences engaged.

Join us as we dive deeper into:

• Optimizing payment setups for global audiences: How to meet the diverse needs of international users and expand market reach.
• Reducing payment friction to boost conversion rates: How streamlining the payment journey can reduce checkout churn and increase revenue.

11:45 AM

[CLOSING KEYNOTE LUNCH]
Scaling Subscription Teams: How Leading Brands Organize for Growth

Great subscription strategies don’t execute themselves—teams do.

As the subscription economy matures, the way companies organize around growth is evolving fast. Subscription success is no longer confined to marketing or product—it’s a cross-functional effort that requires alignment across finance, operations, customer experience, and beyond.

In this closing keynote, hear from top subscription brands as they pull back the curtain on how they’re evolving their org charts, redefining roles, and building the next generation of subscription talent.

Moderated by Charles Rosenblatt, this panel will explore how high-performing companies are:

• Structuring teams to drive lifetime value, not just acquisition
• Building stronger alignment between product, marketing, finance, and ops
• Hiring for new roles like growth ops, data translators, and subscriber experience leads
• Navigating talent challenges in a competitive and fast-changing labor market
• Fostering cultures of experimentation, collaboration, and customer focus

Whether you’re building a team from scratch or scaling a global subscription business, this session will help you think differently about how your organization supports subscriber success—from the inside out.

Let’s close the show by looking ahead—at the people, structures, and strategies that will define the next era of subscription growth.

2:00 PM

Conference Concludes