Your 4-Day Playbook for Subscription Growth

8:00 AM

Breakfast & Networking

Grab a coffee, bagel and mingle with fellow attendees!

9:00 AM

[STRATEGY & GROWTH]
Workshop: The New Playbook for Getting Found in a Generative World

Generative AI is rapidly reshaping how subscribers discover, evaluate, and trust subscription brands. With tools like ChatGPT, Gemini, and Perplexity increasingly influencing search behavior, traditional SEO strategies are no longer enough to protect — or grow — your visibility.

In this session, we will demystify AI Engine Optimization (AEO) and Generative Engine Optimization (GEO) and show you how to adapt your search strategy for both Google’s AI Overviews and leading large language models.

You’ll learn:

• How AI-powered search changes the game for subscription customer acquisition and retention
• The key differences between optimizing for Google, AI Overviews, and LLMs like ChatGPT
• Proven tactics to get your brand cited in AI-generated answers, not just ranked in links
• Which metrics, tools, and audits reveal your current AI visibility — and where to invest next

You’ll leave with a clear framework for future-proofing your brand’s findability, credibility, and influence across both traditional search and emerging AI platforms.

(Speaker to be announced.)

9:00 AM

[REVENUE & OPERATIONS]
Workshop: Revenue Risk in 2026 — Forecasting, Fraud & Failed Payments

Recurring revenue businesses often lose millions in growth they never see — silent leaks from failed renewals, fraud, disputes, rising tax obligations, and new compliance fees. As margins tighten and investor expectations rise, subscription executives can’t afford to ignore these “hidden drains.”

In this tactical, hands-on workshop, payments and finance leaders will walk you through how to forecast and mitigate revenue risk in 2026. Building on Tuesday’s VAMP and fraud discussions, we’ll zoom out to the broader revenue picture: from identifying early warning signals in churn and fraud data, to modeling revenue leakage, to designing cross-functional playbooks that protect lifetime value.

You’ll learn:

• How to quantify the “hidden tax” of failed renewals, disputes, fraud, and fees.
• Forecasting techniques that finance and data teams can use to model 2026 revenue exposure.
• Playbooks for coordinating finance, ops, product, and payments teams to patch leaks.
• Case studies from high-volume companies turning revenue risk into competitive advantage.

(Speaker to be announced.)

9:45 AM

[STRATEGY & GROWTH]
Workshop: Monetization Beyond Subscriptions — Hybrid & Portfolio Playbooks

The days of single-SKU subscription businesses are waning. Today’s leaders are diversifying revenue streams across subscriptions, usage-based pricing, advertising, and bundled portfolios. Done well, hybrid monetization unlocks growth, resilience, and investor confidence. Done poorly, it cannibalizes your core business.

This interactive workshop will provide frameworks for evaluating new monetization models and designing hybrid portfolios that create sustainable, diversified revenue. Drawing on case studies from SaaS, media, and consumer services, we’ll explore what’s working, what’s not, and how to avoid costly missteps.

You’ll learn:

• How to evaluate hybrid monetization opportunities without undermining your base subscription.
• Portfolio approaches: when to layer in ads, bundles, usage-based models, or premium tiers.
• Case studies from SaaS, media, and consumer brands experimenting with hybrid revenue.
• Investor expectations: why resilience and diversified monetization are critical signals for 2026.

(Speaker to be announced.)

9:45 AM

[REVENUE & OPERATIONS]
Workshop: Payment Orchestration for Recurring Revenue
For high-volume subscription businesses, a few percentage points in payment approval rates can mean millions in revenue saved—or lost.

That’s where payment orchestration comes in. In this interactive workshop, you’ll learn how leading global companies are leveraging orchestration platforms to improve transaction success, reduce costs, and future-proof their recurring revenue streams.

We’ll break down what orchestration really is (beyond the buzzword), explore how intelligent routing and multi-processor strategies work in practice, and uncover the hidden pitfalls to avoid. You’ll see real-world examples of orchestration boosting approval rates in international markets, supporting local payment methods, and strengthening redundancy in renewal flows.

Whether you’re in finance, payments, or product, this workshop will help you evaluate if orchestration is right for your business, what to look for in a partner, and how to build a roadmap that balances flexibility, compliance, and ROI.

You’ll walk away with:

• A clear understanding of payment orchestration and its role in subscription payments.
• Frameworks for evaluating providers and building a business case.
• Strategies to improve approval rates, reduce involuntary churn, and expand globally with confidence.

(Speaker to be announced.)

10:30 AM

[EXHIBIT HALL & NETWORKING]
Break

Before we close out Subscription Show, take one more lap through the Exhibit Hall. Grab a refreshment, trade final insights with peers, and lock in follow-ups with sponsors and speakers. It’s your last, easy window to swap cards, confirm meetings, and leave with next steps.

11:00 AM

[KEYNOTE]
2026 Outlook — Subscription Growth in a Valuation-Constrained World

As the subscription economy matures, investors and boards are demanding more than top-line growth—they want proof of long-term value creation.

In this keynote, we will share what customer economics reveal about the future of subscription growth.

Drawing lessons from recent market corrections, we will explain why traditional KPIs are no longer enough, why investors are scrutinizing unit economics more closely, and how to tell the difference between real value creation and growth illusions.

We’ll highlight the key subscription trends shaping 2026 and show how executives can use customer-level data to balance acquisition, retention, and profitability.

You’ll learn:

• How customer-based metrics like CLV and retention are reshaping how businesses are valued
• The warning signs of “growth illusions” that erode investor confidence
• Practical frameworks for building 2026 strategies that align with both market expectations and sustainable business performance

(Speaker to be announced.)

11:45 PM

[CLOSING KEYNOTE LUNCH]
Scaling Subscription Teams: How Leading Brands Organize for Growth

Great subscription strategies don’t execute themselves—teams do.

As the subscription economy matures, the way companies organize around growth is evolving fast. Subscription success is no longer confined to marketing or product—it’s a cross-functional effort that requires alignment across finance, operations, customer experience, and beyond.

In this closing keynote, leading executives from top subscription brands pull back the curtain on how they’re evolving their org charts, redefining roles, and building the next generation of subscription talent.

Moderated by Charles Rosenblatt, this panel will explore how high-performing companies are:

• Structuring teams to drive lifetime value, not just acquisition
• Building stronger alignment between product, marketing, finance, and ops
• Hiring for new roles like growth ops, data translators, and subscriber experience leads
• Navigating talent challenges in a competitive and fast-changing labor market
• Fostering cultures of experimentation, collaboration, and customer focus

Whether you’re building a team from scratch or scaling a global subscription business, this session will help you think differently about how your organization supports subscriber success—from the inside out.

Let’s close the show by looking ahead—at the people, structures, and strategies that will define the next era of subscription growth.

(Panel to be announced.)

2:00 PM

Conference Concludes